Overcoming Organisational Resistance
“Real transformation happens when every crew member helps steer the course—because culture isn’t imposed from above, it’s co-created below deck.”
Pavel Kroupa
The Challenge
Digital projects often fail not because of the tech, but because people don’t adopt it. Crew see added admin, managers fear disruption, and leadership grows frustrated at the lack of traction. Without alignment, even the best tools will not deliver to expectation.
Our Solution
We combine design-thinking and structured change management to involve your people from the start. By surfacing pain points, co-creating solutions, and rolling out with clear communications and rituals, we build ownership and confidence at every level. The result: smoother adoption, measurable culture shifts, and digital projects that deliver real results.
What You Get
Rapid alignment of stakeholders across all levels
A culture playbook designed for maritime realities
Hands-on training and reinforcement that make new habits stick
Our Process
Empathy & Discovery – workshops to uncover pain points and resistance
Co-Creation Sprints – prototype solutions with your teams, not for them
Change Planning – phased rollout with clear communication and rituals
Reinforcement & Aftercare – coaching, check-ins, and cultural KPIs
Deliverables
Workshop outputs: journey maps, personas, solution sketches
Stakeholder alignment matrix and communications plan
Training modules, facilitator guides, and e-learning assets
Post-launch “health check” and culture scorecard
