Client & Context

Breno (CZ) — nationwide flooring & carpets retailer with 64 brick-and-mortar stores, founded 1994.

Post-COVID, online orders surged; stores (pickup points) had to sync with e-commerce. Leadership had too many ideas, an outsourced dev team was swamped, and priorities conflicted across CEO, Tech, and Marketing.

Challenge (Maritime translation)

The core problem wasn’t “tools,” it was misalignment + overloaded backlog. In shipping, the same pattern shows up as: too many parallel initiatives, fragmented systems, and documentation/compliance strain across fleet/ports/agents, all pulling in different directions. Typical pain points: 

• complex documentation & compliance

• legacy/fragmented systems

• resistance to change. 

What We Did (2 days)

Day 1 — Operating model & delivery discipline

• How we move from brief → discovery → testing → dev → release

• Show & tell from Project Management toolchains; set decision gates to stop ad-hoc requests from bypassing discovery phase

Day 2 — Commercial clarity & one backlog

• USP & competitive advantages (one shared narrative)

• Roles & responsibilities for idea intake and delivery (who decides what, when)

• Backlog prioritization (what ships first, what waits) focused on conversion lift and ops feasibility

Outputs

• Website audit & checklist

• Agreed delivery process (with gates for ideas from CEO/Marketing)

• Prioritized backlog for control over remaining work and IT investments

Outcomes (hard numbers)

• Conversion rate: 0.9% → 1.4% (+~55% relative)

• Transactions: (+31%)

• Revenue: +30%

• Fewer “urgent ideas,” more predictable releases and cross-team trust

Proof (from retail, transferable to shipping)

When we aligned leaders, get the project back on track, and cut noise, conversion and revenue climbed even with fewer visits. In maritime, the same discipline lowers demurrage, detentions, and rework—different KPIs, same levers.

(Core sector pains: complex documentation, fragmented data, change resistance; high-risk steps: voyage planning, cargo handling, finance.)